Chobani wanted their website to reflect Chobani’s passion for doing things the right way and bring Chobani’s history and mission to life.
As a team member of Droga5, I designed the site to apply modular design that allows for the easy accommodation of new information about the brand and its website as it keeps expanding in the growing industry. Carefully crafted responsive design was to make it easy for users to navigate the website across the various platforms.
UX team was deeply involved in this project from the pitch to the execution.
UX Designer: Hiye Shin
UX Director: Kathrin Hoffmann